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During the February Estimates hearings, I pressed the government and the Illicit Tobacco Commissioner on the ineffectiveness of their strategy to combat the illicit tobacco market.

Tobacco excise revenue is projected to fall to just $1.9 billion by 2029-30, far below the $16 billion-plus previously collected. A clear sign the government does not expect its enforcement efforts to meaningfully reduce the black market.

The Commissioner’s own report lists 10 drivers of illicit tobacco yet fails to directly acknowledge that high excise and the resulting price gap are major contributors, despite everyday Australians, including police officers, confirming this reality.

Independent data from Roy Morgan shows smoking rates have increased from 16.8% to 17.1% following recent excise hikes, contradicting the government’s claim that higher taxes reduce smoking. Without knowing the true size of the black market, boasting about a 34% increase in seizures of illicit product is meaningless. We cannot measure success when you don’t know the scale of the problem.

The government continues to act without reliable data, ignores evidence that contradicts its assumptions, and refuses to confront the policy settings driving the illicit tobacco growth.

This is a failure that Australians should not be forced to tolerate. It’s costing taxpayers billions in lost revenue.

One Nation will take drastic action until the illicit market is wiped out, then return duty to a much lower, more sensible and sustainable rate.

— February | Senate Estimates

Trancript

CHAIR: Senator Roberts.  

Senator ROBERTS: My questions are to the Commissioner for Illicit Tobacco and E-cigarettes. My question on notice No. 15 remains unanswered from last estimates. It read: How many acts of violence were committed in Australia that were directly related to illegal tobacco and vapes? I’m talking about murders, fire bombings, assaults and similar acts or threats of violence. I did get a part answer in that the question was best answered by law enforcement, which I assume would include various state and federal agencies. Your role, as you expressed it to me in last estimates is, ‘activities that support intergovernmental governance functions and support reporting on the size and consequence of the illicit market’. Doesn’t consequence include acts of violence related to the illicit industry and criminals associated with that?  

Ms Shuhyta: We had looked at how to report on those statistics. At the moment, there isn’t a consistent way that we can report on the exact number of criminal activities related to illicit tobacco across states and territories. There are different datasets and definitions. For example, an arson might be coded or recorded as an arson but not necessarily if it is illicit tobacco related. It’s very hard for me to pull together the data from across Australia on those specific activity levels. We are continuing to work with states and territories in terms of what might be realistic there. We’re working with criminal intelligence agencies and AFP to look at the best way we can report as we move forward. The metrics that I have in the report to parliament this year are based on the data available to us. As we move forward over the years, we will definitely be looking at how we can mature that data and make it more sophisticated and comprehensive.  

Senator ROBERTS: Thank you for admitting that you don’t know the consequences. I suggest listening to some people in the street. Secondly, the loss of tobacco excise revenue is stunning. In 2019-20, excise brought in $16.3 billion. In 2024-25, tax revenue had fallen to $7.8 billion, or about half, with a projection for 2025-26 of $5.5 billion, or one-third of what it was just five years ago. Minister, when will you accept that the Laffer curve applies to tobacco excise and the higher the tax rate the less revenue is received, especially with cheap illicit tobacco competing. I’m talking to police in Queensland who go to illicit tobacco to get cheaper cigarettes.  

Senator Watt: We certainly agree that illicit tobacco is a very serious problem and the connection to organised crime. That’s why we’ve devoted so many more resources to tackling illicit tobacco. I’m sure the commissioner and others could talk to you about the operations they’ve undertaken. In fact, I don’t know if you were here when the commissioner gave his opening statement.  

Senator ROBERTS: I was.  

Senator Watt: He talked about the success of those operations in terms of the seizures that have been achieved.  

Senator ROBERTS: Minister, his people have seized plenty of material, but we don’t know the total size and it could be a tiny proportion, which is what this is. 

Senator Watt: The commissioner might be able to give you some information about that. I’m not sure. On the excise, I understand why many people would like to see us reduce the excise. The government’s view is that we shouldn’t be giving in to organised crime. We should actually take them on and we should arrest them. We should confiscate the illegal tobacco. We know that tobacco kills thousands of Australians every single year. We know that higher prices for tobacco puts people off smoking, and that’s a good thing for their health. It’s a good thing for the health budget that we all pay for.  

Senator ROBERTS: That’s why they buy it cheaper, Minister.  

Senator Watt: I’m aware of that. That’s why we are so determined to break the organised crime rings that are behind illegal tobacco.  

Senator ROBERTS: But, Minister, you’re not confident because you forecast, yet again, another reduction in revenue from tax. Page 8 of the Illicit Tobacco and E-cigarette Commissioner Report 2024-25 lists 10 factors behind the growth in the illicit market. Not one of those mentions the high level of tobacco excise. Commissioner, do you really believe the high price of legal cigarettes is not driving demand for illicit tobacco? Not even 10th out of 10?  

Ms Shuhyta: Just a correction—excise is listed on that page. In terms of a number of drivers for the illicit market, price differential is listed as one of those drivers. Within price differential, there is a number of aspects. One is that the cost of illicit tobacco is pushed down because of cheap supply costs and an overabundance in the region of illicit tobacco—  

Senator ROBERTS: And lack of excise.  

Ms Shuhyta: And then excise and tobacco company profitability actually pushes up regulated tobacco. You’ve got those two things at play. Excise isn’t the be-all and end-all driver of the illicit market. We see different excise rates around the world in different countries that don’t correlate with the size of the illicit market. In fact, in some countries with the cheapest tobacco there are sizeable illicit markets. Or within the same country that has a standard excise rate, you’ll get different market shares of illicit tobacco in different cities. For me, it’s not as simple as advising government that excise is the solution.  

Senator ROBERTS: Talking to people in the street, including policemen who use illicit tobacco, it’s certainly very significant. On page 9, Commissioner, you’re claiming success because the amount of illicit product being seized has increased by 34 per cent. Do you accept making a claim of success when you don’t know how much the black market has grown is pointless? If you don’t know the total size of the black market and no-one has any idea—I’ve asked before—you don’t know whether you’re having success or you’re failing. Looking at the criminal activities and the adoption of illicit tobacco widely, it looks like you’re failing.  

Ms Shuhyta: I’m going to try to answer the question that is in there. We do have an estimate of the size of the illicit market. This report does estimate the size of the illicit market. It’s the first time that we’ve been able to do so. I think at the last estimates I wasn’t able to give you that size because the report hadn’t been finalised and tabled, but it is there now.  

Senator ROBERTS: Minister, I find it troubling that the budget projection for tobacco excise in forward estimates only shows revenue of $6.9 billion in 2028-29. That suggests you do not expect the commissioner to make a dent in the illegal trade. Shouldn’t that figure be closer to the $16 billion or more we used to get? Isn’t that an admission of failure or of ignorance?  

Senator Watt: We’re absolutely not giving up in the fight against illegal tobacco. Again, I’m sure—  

Senator ROBERTS: You said you are.  

Senator Watt: I don’t think you should insult the efforts of the Border Force personnel.  

Senator ROBERTS: That was a clever switch, Minister, but I’m not doing that. They’re doing a good job.  

Senator Watt: You’ve just said it’s a failure. They’re the people who are on the front line, taking on organised crime.  

Senator ROBERTS: Your failure to control illicit tobacco?  

Senator Watt: You and I are sitting in this room. We have Border Force personnel out there on the front line taking on the organised crime elements behind illegal tobacco, and we are absolutely determined to keep that up.  

Senator ROBERTS: Minister, the report makes a statement on page 19 that reducing the tobacco excise will increase smoking rates and undo the gains made to date, which you said earlier. In July 2025, Roy Morgan showed recent excise increases on top of the normal CPI increase had caused an increase in smoking rates from 16.8 per cent to 17.1 per cent. The graph I’ve seen confirms that. Yet you are saying the opposite. The National Tobacco Strategy added large excise increases in September 2023, ’24 and ’25. Can you show any data that these massive increases have reduced smoking rates? I suggest that the opposite is true, and that’s what the data shows. 

Senator Watt: The trouble with—  

Senator ROBERTS: Criminals don’t ask for ID.  

Senator Watt: No, I’m aware of that. They’re very bad people who deserve to be locked up, which is what we’re trying to do. Your question about smoking rates is probably one you should take up in the Health estimates. That’s not the work of this department. The work of this department is going after organised crime. We’d appreciate your support in that effort.  

Senator ROBERTS: You’ve got my support. That’s why I’m talking about this and that’s why I’ve been raising it for a couple of years now. Decades of shoddy governance show that our biggest problem is governments acting without data, going without data and contradicting the data in so many areas.  

Senator Watt: I’ll let that pass. 

Black market tobacco and vaping in Australia is a real problem. I raised concerns that, while seizures have increased by 38%, there’s no clear data showing whether that’s actually making a dent in the total illicit market.

Even the department couldn’t tell me how much illegal tobacco is getting through compared to what’s being stopped. They admitted that assessment is still pending in a report from the Illicit Tobacco and E‑cigarette
Commissioner.

I asked for clarity on illegal vape consumption, noting that import figures alone don’t tell the story, especially when some products are being made domestically. Again, the answer was that they don’t know how many illegal vapes are actually being used across the country, only how many have been intercepted at the border.

I raised serious concerns about the criminal activity tied to this black market — violence, intimidation and organised crime. Yet no-one present could provide figures on how many violent incidents are linked to illegal tobacco and vaping. I was told that that information sits with law enforcement agencies, not the commissioner.

On the financial side, I asked how much revenue Australians are losing due to illegal tobacco. While officials highlighted that billions in evasion have been prevented through seizures, they still couldn’t provide a clear figure for total revenue lost. I pointed out that estimates suggest the cost could be as high as $8–9 billion annually, which underscores just how massive this black market has become.

What we’re dealing with here is a large, organised criminal enterprise, often driven from overseas, and that we need proper data on the size of the market and the broader social costs. Without that, we’re flying blind.

Finally, I asked Minister Watt directly on whether its excessively high tobacco taxes are driving ordinary Australians into the illegal market by making legal products unaffordable.

True to form, Minister Watt flatly rejected that connection, yet offered no evidence to support that position. I pointed out to him that this approach risks empowering organised crime while reducing government revenue, placing greater burdens on taxpayers.

Transcript

Senator ROBERTS: Mr Reynolds, a constituent says: ‘If the seizures have increased by 38 per cent, what has been the proportion of the total growth in the illicit tobacco market? Has it grown by more than 38 per cent? How do we know that?’ Compliments to you for the seizure, but how do we know if that has had a big impact?

Mr Reynolds: It’s a reasonable assessment that there has been an increase in the amount of illicit tobacco coming into the country. But I’m not in a position to tell you what the delta is. The amount that we get on the
border to the amount that is coming into the country is not a figure that I have for you.

Senator ROBERTS: You don’t have it?

Mr Reynolds: What I’d offer is this: the Illicit Tobacco and E-cigarette Commissioner is working through an assessment of what that delta is, and that will be provided in a report to the government.

Senator ROBERTS: Commissioner, when do we expect that report?

Ms Foster: The commissioner gave evidence earlier that she was just finalising the report at that moment.

Senator ROBERTS: So we should see that soon? Will that report contain an assessment or an estimate of the total illicit tobacco market size?

Ms Shuhyta: It will.

Senator ROBERTS: Thank you. That’s good. How many illegal vapes were consumed in Australia in the last 12 months? I say ‘consumed’ because I understand some are being made here. Importation figures are less relevant than they are for tobacco; is that correct?

Mr Reynolds: I can tell you we allowed 1.2 million legal vapes into Australia and we intercepted six million illegal vapes on the border coming into the country. But I’m not in a position to tell you how many illegal vapes were consumed in Australia during the financial year.

Senator ROBERTS: Thank you. How many acts of violence were committed in Australia that were directly related to illegal tobacco and vapes? I’m talking about murders, fire bombings, assaults and similar acts or threats of violence. We know from tobacconists that they’ve been threatened. Some have been shut down.

Mr Reynolds: I think that’s really a question for, potentially, the Australian Federal Police—or the Australian Criminal Intelligence Commission may have an answer to that question for you.

Senator ROBERTS: Is there someone from the AFP who could answer that—or perhaps the commissioner could.

Ms Foster: The AFP is appearing later this evening.

Senator ROBERTS: Thank you. Does the commissioner have any idea of that? You’re in charge of coordinating stopping this.

Ms Shuhyta: I don’t have the exact numbers in front of me, no.

Senator ROBERTS: Are you able to get them on notice?

Ms Shuhyta: I will do my best to work with law enforcement.

Ms Foster: I think the question is best directed to the law enforcement agencies rather than the ITEC commissioner. They will be here later.

Senator ROBERTS: Isn’t the ITEC commissioner overseeing and coordinating everything?

Ms Foster: She’s coordinating the response, but, where there is a specific function like law enforcement, those questions are best directed to the specific agency.

Senator ROBERTS: Commissioner, how much government revenue has illegal tobacco taken out of the budget?

Mr Reynolds: I don’t have that figure. That may be an inclusion in the ITEC commissioner’s report to the government. What I can tell you is that we have prevented $4.4 billion worth of evasion by intercepting 2.5
billion cigarettes and over 400 tonnes of loose tobacco on the border.

Senator ROBERTS: Thank you for that. Those figures and the number of cigarette sticks you’ve intercepted are pretty impressive, but my understanding is that the government has lost about $8 billion or $9 billion a year on excise due to illegal tobacco coming into the country. We need to understand the size of the overall market, because it’s huge. We also have to understand the costs of the crimes being committed. We’ve got criminal gangs working from overseas, as I’m sure you’re aware, who are taking over tobacco trade in this country.

Mr Reynolds: Indeed. The ITEC commissioner has already given evidence that that report will be provided to government; that’s yet to be forthcoming.

Senator ROBERTS: I must compliment you on your evidence; you’re very direct, which is good. Minister, do you consider the government’s very high tobacco duty is the reason otherwise law-abiding citizens are prepared to buy illegal tobacco for generally a third of the legal price?

Senator Watt: No.

Senator ROBERTS: Any reasons?

Senator Watt: There’s absolutely no evidence to suggest that argument.

Senator ROBERTS: You’re joking?

Senator Watt: No.

Senator ROBERTS: Minister, is this office designed to make it look like you’re doing something to solve a problem your greedy tax grab created—and your predecessor’s?

Senator Watt: No.

Senator ROBERTS: No data, just meetings—empowering organised crime, decreasing revenue that taxpayers have to make up, and you just say ‘no’.

Senator Watt: You asked me a question, and I said ‘no’.

Senator ROBERTS: I’m asking you: are you ignoring the data to just put in meetings, empowering organised crime and decreasing the revenue to the government?

Senator Watt: No.

Senator ROBERTS: Thank you very much.

How government greed turned citizens into criminals …

As a government, if you wish to stop a destructive public behaviour – you punish it. This can be through fines, incarceration, or economic coercion (taxes).

If you want to turn a public behaviour into a permanent cash-cow that props up the Budget – you tax it carefully.

Somehow, uniparty greed has found a way to implement a ‘worst of both worlds’ policy surrounding tobacco and nicotine products which has turned smoking into a criminal underworld gold mine.

Between 2010 and 2026, tobacco excise has increased in the order of 490% and returned half the revenue in real terms. People didn’t quit. If anything, there is evidence of Australia’s 30-year trend of decreasing smoking being reversed.

After reaching its lowest level with Millennials, smoking has become ‘cool’ again for Gen Z and Gen Alpha. Excessive taxation has destroyed all the good public health work done in this field.

Economically, this is not only a concern for the estimated $11 billion lost excise tax for tobacco.

It also involves the loss of general revenue associated with the full cost of tobacco which previously paid wages, kept stores open, and was re-invested in local communities.

Tens of billions is now being given to the black market where it funds violent crime. This tears apart Australian suburbs and has a follow-on health and economic impact that lowers the quality of life for everyone, not only those directly involved in illegal tobacco. Everything from personal safety to house prices are being affected.

Police have warned that this money, often funneled into crypto, has also been used to expand drug trafficking, firearms offences, worker exploitations, and property damage through activities such as coordinated firebombing.

Worse, if that is possible, the quality and safety of illegal tobacco and vapes is a matter of acute concern. Australians are now exposed to a considerably more dangerous product that was once strictly regulated for safety. And it’s dirt cheap. We are hearing reports of those who gave up smoking previously falling back into the habit because it’s only $10… As for kids, how likely is it that illegal traders are checking them for ID?

Every single feature of the system has been undermined.

It’s clear to me that public health, citizen choice, and the Treasury are in conflict.

And yet they should share the goal of a profitable, legal, regulated industry.

Our current incoherent approach to nicotine products is often referred to as ‘thoroughly broken’ by those trying to petition the government to act.

As Professor Ron Borland said, ‘We are worse off in every conceivable way.’

Tobacco isn’t quite Australia’s re-run of American Prohibition. However, it does share similarities. As with Prohibition, the first question we have to answer is: Should smoking tobacco (and other nicotine products) be legal?

Like alcohol, if the answer is ‘yes’, then any civil penalty or pseudo ban (vaping doctor certificates), should be discontinued.

The second question is: Do we consider smoking tobacco a health risk that costs the state money and which the state actively seeks to discontinue in the long-term?

If ‘yes’ – and this is what we were told for decades through school programs and public advertising campaigns – then the government cannot expect to use taxation on tobacco as a permanent feature in their Budget spreadsheet.

As Clive Bates said, ‘If you push it too hard – the taxes are too regressive, too brutal – then people will defect from the system and they will move to illicit trade and illicit suppliers will come in because there are enormous economic gains to be made.’

The Treasurer must have a replacement plan for tobacco revenue that does not entail continuously raising excise to the point criminals take over distribution.

Experts have suggested alternatives, such as using public information campaigns and alternate products, to wean society off tobacco long-term rather than smacking Australians with tax hikes on an addiction exasperated by economic stress.

To that point, there may never come a time when tobacco and nicotine products exit public use.

As with alcohol, they require a legally and economically stable environment that protects as many people as possible, dissuades new users, and yet does not create opportunities for crime. The most effective measure so far involved banning smoking from bars, clubs, restaurants, and residential balconies which turned it into a social inconvenience rather than a cost burden.

And here sits the heart of the problem.

Tobacco was a huge part of society until earlier suspicions of health risks were confirmed in the 1960s. Community anger and government complicity in a public health catastrophe created a lot of guilt and revenge.

Those days are almost gone. People who choose to smoke today do so knowing the risks and great lengths have been taken to contain those risks to the individual smoker. And so the conversation becomes one about public health costs similar to obesity. How is it fair, it’s said, that the public pay for the self-inflicted health problems of smokers? The numbers strongly suggest that this was never the case. Revenue on tobacco is widely held to cover the health bill. Until now.

The situation today reveals a growing smoking population with a more dangerous product and decreased revenue that doesn’t cover the cost of health, let alone the huge cost of policing the illicit trade. Economic arguments for the current excise level do not hold up to reality.

Scroll through the crime releases…

Permanent surveillance and enforcement on hundreds of tobacco shops. Thousands of online ad takedown orders. Monitoring nation-wide criminal distribution networks. Raiding shipping deliveries. Prosecuting and incarcerating those responsible. Storing and destroying the product. It’s an open-ended revenue drain. And then you have to include illegal vapes, of which the market is in the billions.

If you’re wondering how much policing this costs, the answer is, ‘we don’t know’. No full-cost figure is published. It’s estimated in the hundreds of millions just for policing itself at a state and federal level, while the government admits to investing approximately $350 million specifically for the ‘fight against illicit tobacco and vapes’.

Whatever the number is, it came out of your pocket.

The Australian Federal Police reported that 2.66 billion illegal cigarettes, 510 tonnes of loose-leaf tobacco, and 7.5 million vapes have been seized since 2016. Operation PRINTWALL saw the Australian Border Force intercept 998.5 tonnes of tobacco.

Just this year 20 million illegal vapes worth $1 billion were seized by the Australian Border Force since 2024. The Therapeutic Goods Administration removed another 2.2 million valued at $110.5 million in the same period. They also reported a 300-fold increase in requests to remove online ads for illegal vaping products.

These are not victories so much as temperature readings offering a glimpse at a thriving market.

We must sit down and soberly confront the truth.

Government informs the public that tobacco costs the taxpayer money through the healthcare system, and yet it desperately wants Australians to keep buying tobacco and funding the Treasury. When vapes entered the market, and people began to organically switch products due to health, convenience, and cost – government all-but banned the product. A cynic may say this had little to do with health and a lot to do with an absence of lucrative excise tax. The Treasury saw tobacco revenue evaporating and instead of taking the public health victory – they panicked. This raises serious questions about the government’s motives and ability to solve the current problem.

As Professor Hall with the National Centre for Youth Substance Use Research said: ‘Australia has attempted to regulate vapes by making them prescription-only products, but it’s very hard to get a prescription because doctors won’t prescribe them and most pharmacies won’t stock them.’

What can be done?

Listening at length to experts in the industry, it seems clear that we require a carefully timed approach.

The legal market must be restored before law enforcement can come down on the black market.

To do this in the wrong order risks wasting money and encouraging citizens to protect a criminal underworld to facilitate their smoking habit. This would entrench the behaviour we’re trying to resolve. As one expert said, in some communities, illegal tobacco sellers have reached a ‘Robin Hood’ status actively supported by locals. A path back to legal markets must be seamless as it would in any competitive business environment.

The suggestions that I have heard from a variety of people from within the industry include:

Setting the tobacco excise at a level that keeps cigarettes competitive against black market alternatives.

Removing the ban on vapes and adding the same location restrictions as smoking.

Considering an excise on vapes to recoup some lost revenue.

Ensuring that the tobacco and vape products on offer include a wide variety to ensure maximum customer return from the black market to legal channel.

And then

Severe and serious penalties for black market traders and the criminal gangs involved.

Mandatory sentencing to simplify the process of cleaning up crime.

Reporting channels to allow people to alert police to continued criminal activity.

And as I have said publicly in front of the Panel of Harm Reduction Experts at the Legal and Constitutional Affairs References Committee, the solution will not be simple.

The cost of living is very high and will naturally lead otherwise law-abiding citizens toward illicit markets – in general. They don’t want to break the law. Any solution must deal with lifestyle measures right across our economy.

People are suffering and nicotine products are part of their lives.

All measures must be enacted with a least-harm approach to Australians who were pushed toward the black market due to government-enforced economic pressures.

And we absolutely must support the legal businesses who wish to help rebuild the market – this will include protecting these shops and owners from crime gangs. For example, insurers say it has become almost impossible to find cover for tobacconists after arson attacks…

Once the legal and government approach is fixed – the criminal infrastructure will have to be dismantled – rapidly – or it will adopt a new product such as alcohol – which is experiencing an almost identical problem.

Make no mistake, excessive alcohol excise has already started to push people toward extremely dangerous black market product. This is even more concerning than illegal tobacco.

No one can solve a public health problem for a product owned and distributed by the criminal underworld.

So please, help us solve it.

Senator Malcolm Roberts, Brisbane