Has the price of a steak taken your breath away recently? That’s because the government wants you eating bugs or lab grown cells, not organic red meat.
In 2022, I confronted Meat and Livestock Australia directly. They were signed up to the crazy plan of ‘net zero’ by 2030.
The only way they ever could have achieved this is by killing off cows, reducing the total number across the country. That means good farm-grown meat would be too expensive for the peasants, but the elites jetting off to Davos every year would be able to afford it.
Three years later, Meat and Livestock have just admitted they are ditching their net-zero 2030 goals, exactly like I told them to do three years ago. Yet, they’re still committed to doing it by 2050.
End the nonsense. Ditch net-zero and make meat affordable for every Aussie house!

Meat and Livestock Australia drops 2030 carbon neutral target | The Australian
Transcript
Senator ROBERTS: In the last Senate estimates we had a difference of opinion on the direction of herd numbers, and we’ve still got that.
Mr Strong : Yes.
Senator ROBERTS: I maintained that the only way to meet net zero carbon dioxide targets—and why you’d want to meet that is beyond me, because no-one has given me any proof—under Meat & Livestock Australia’s CN30 program, the Carbon Neutral by 2030 program, is to hold herd numbers at the historically low numbers experienced during the recent drought. In reply you said:
We are very aware that there have been discussions that things like the carbon neutral goal are reliant on limiting livestock numbers or reducing production or profitability, and we completely reject those.
I thank you for your answer on notice regarding herd numbers and I now reference a document you sent me—a Meat & Livestock Australia publication titled ‘Industry projections 2021: Australian cattle—July update’. On page 4 there are herd numbers. Herd size, slaughter and production are all flat—and, arguably, slightly decreasing in the last few years—across the period indicated, from 2000 to 2023, and down from their peak in this period. Am I reading that right?
Mr Strong : You may be, Senator, but I don’t have that one in front of me. What I can do is provide you with the updated projections from earlier this year, which show the projected increase in production and outputs, so increases in herd size and increases in productivity. We can provide that to you.
Senator ROBERTS: Yes, if you could, please.
Mr Strong : We can certainly do that.
Senator ROBERTS: Coming back to what you raised earlier on, in the bottom graph carcase weights are showing an increase of 13 per cent. This does in part reflect the work done by Meat & Livestock Australia on genetics, feedbase and transport. Is that correct?
Mr Strong : In part, yes.
Senator ROBERTS: Only in part? There are other factors involved?
Mr Strong : Yes—like producers’ willingness to adopt new technologies. But I think part of the increase in carcass weight comes from the increase in turn-off through the feedlot sector. An increased number of animals have come through the feedlot sector as a finishing mechanism in the last year or two. That also contributes to an increase in carcass weight.
Senator ROBERTS: Either way, it’s a good job because 13 per cent is a significant increase in productivity and profitability.
Mr Strong : Correct.
Senator ROBERTS: Page 2 of this report says the average herd number for cattle from 2016 to 2021, which included a substantial drought influence, was 26,619. The best year was 2018, at 28,052. Meat & Livestock Australia’s projections are 27,223 for 2022 and 28,039 for 2023. This is down from the CSIRO’s figure of 30 million to 40 million before the drought, which was the point I was making in the last Senate estimates.
Even if the CSIRO figure is higher than you would accept, I fail to see an increase here in these figures. And I’m still trying to see where the increase in the herd numbers component of the 100 per cent increase in red meat production is coming from. Is it true that, unless the herd numbers recover to around 30 million, Meat & Livestock Australia are projecting a permanent reduction in the Australian herd?
Mr Strong : No, it’s not. The paper you’re referencing is not a CSIRO paper. Dr Fordyce is the lead author and he’s previously worked with CSIRO. It was present on their publication site but it’s not a formal CSIRO paper. But that’s an aside.
Senator ROBERTS: But he did work for you?
Mr St rong : Absolutely. And he still does work in a range of different areas. He’s been a very prominent researcher with the Queensland Department of Primary Industries in northern Australia and has done quite a bit of work with MLA and our predecessors over the years.
Senator ROBERTS: So he’s pretty competent?
Mr Strong : That doesn’t mean we have to agree on everything, though, does it? We could also quote other papers—
Senator ROBERTS: No. But, if he’s competent, there’s got to be a reason for not agreeing.
Mr Strong : Certainly. But other papers that have been produced by independent analysts say the herd’s even smaller than what we project.
Senator ROBERTS: Even smaller?
Mr Strong : Yes. Those papers are by private commercial analysts. They are widely read and get quoted to us as much or more than this paper does. But the herd size isn’t the only driver of productivity. As you said, it’s about being able to increase carcass weights, increase value and increase productivity. One of the things that Dr Fordyce has been involved with is the NB2 program that you mentioned. The ability to increase cows in calf, decrease cow mortality, increase calves that survive and increase weaning weight in reasonably modest levels—a decrease in cow mortality by a couple of per cent, an increase in fertility by a couple of per cent and a 10-kilo increase in weaning weight—has a material impact on northern productivity not just in numbers but also in value. The herd size is an important number to help us with our planning and projections when we look at a range of things; but it’s only one of the contributors to productivity, profitability and how we get to a doubling of value for the red meat sector.
Senator ROBERTS: Looking at agricultural producers, whether it be livestock or crops, there’s certainly a huge increase and improvement in the use of science to guide it. That’s become a wonderful productivity improvement tool. But it still comes back to basic arithmetic. If herd numbers are not growing, after allowing for improved carcass weights, the only way to increase the value of red meat production by 100 per cent, after allowing for the 13 per cent carcass weight increase, is for price increases of 87 per cent.
Mr Strong : No, it’s not. Chairman Beckett mentioned our trip to Darwin two weeks ago. One of the great things we heard about there was the use of knowledge that’s been gained over the last 10 or 20 years by the industry. There were a couple of fantastic examples of the use of phosphorus as a supplement in phosphorus-deficient country. For the same cow herd size, there was a halving in cow mortality and a 30 per cent increase in weaning rates. Herd size is not the only way to increase productivity. When you think about ways to make significant improvements in productivity, it actually becomes a minor factor. Being able to produce more from what we have, regardless of what we have, and creating and capturing more value from that is much more important than the herd size.
Senator ROBERTS: I accept that it’s a laudable goal to increase the productivity, capturing more from what you have.
Mr Strong : Yes.
Senator ROBERTS: So, if herd sizes stay flat, are you able to provide me with the breakdown of where the 100 per cent increase in red meat value will come from?
Mr Strong : We can provide you with some.
